In this project our team carried out a deep analysis of Dr. Martens and its digital ecosistem and digital touchpoints in order to develop a new digital strategy for the relaunch of the "Rainbow Pride" boots. I was in charge of the target analysis and personas, digital ecosistem analysis, content strategy development and all the graphic design materials. This is an academic project for the Master in Fashion: Brand & Communication Management at the Milano Fashion Institute.
See the complete porject here: https://www.calameo.com/read/005312124a2a015bdfc93